Blend This Book! by Jim Kukral

Hey, I didn’t say it, the IBM survey said it. (The end of advertising as we know it – PDF)
There is no question that the future of advertising will look radically different from its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance [...]

We’ve all seen online campaigns to support charities before. “Donate this to here, etc…” Supporting a great charity is a good thing.
But still, getting people to donate is another story. To get more donations, you need to call in the marketing team who might come up with a fun campaign like this one…
Uploaded with [...]

Phone calls don’t work anymore, usually. Letters… who opens them? If you want to get the attention of somebody, or a business, in today’s busy world, you should make a video. This guy did…

Darren Bryant of Pensacola, Fla. spent hours in what he calls Bank of America’s “phone maze,” getting bounced from person to person, [...]

Update: Since the time of this original posting, the money raised has gone up, for both Rep. Wilson and his opponent.

In September of 2009 Rep. Joe Wilson yelled “You Lie!” at President Obama during his address to Congress on health care. The outburst transformed the politician from a virtual political nobody into a name that [...]

Or is it? What if you really DO think outside of the box? What can happen?
Well, you can truly come up with something that is unique. Like Fancy Fast Food, check it out. They take fast food and turn it into gourmet looking food. Look at what you can turn a bacon burger from [...]

John from Duct Tape Marketing sent out a tweet today that featured this clever story.
A six year old wrote a letter to the National Rail Museum applying for one of their board posts. A relatively gutsy move for a wee fella. In a move which I can only describe as brilliant and inspired, Museum management [...]

I love tools like this one that give you a valuation of your website. Check it out. JimKukral.com is valued at over $500k.
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Sure, totally meaningless really, but effective in terms of giving me something to share with my friends. And also serves my vanity of seeing my own “stats” and “rating”. Makes [...]

Now this is how you promote a book! You make a really informative, fun, viral video that your audience will drool over. Then you release it to the world on YouTube and let them send millions of people to you… without having to lift a finger or pay for an ad. Pretty darn smart.
Erik Qualman [...]

Sure it does, it happens all the time. Case in point, a town in Isreal is claiming a mermaid shows up at night to frolic in the sea for all those that want to watch.
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Look, we know their is no mermaid. Despite what “the town’s people say”. Story here. You know as [...]

So this guy wears your shirt for money. Every day. He gets paid by a different sponsor every day. Yes, I’m not kidding. He wears their shirt, and blogs about it, and does a video, and he makes $70k a year doing it.
No, I’m not kidding. Here’s the story. Listen to my interview of him [...]