The “Is There Such A Thing As Bad Publicity” Debate Rages On

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  • Written by Jim Kukral, on Jul 29, 2009

I agree with Copyblogger. There is such a thing as bad publicity. Case in point, read his latest post about a company called Horizon who is, in Brian’s words…

Horizon Realty might be the most loveable, fair, decent and true company in the world. Right now, their name recognition has about as much appeal as Saddam Hussein. With mold.

But in my opinion, and this isn’t to argue with anyone, it’s just to give my thoughts, I see a clear difference between “attention” and “publicity”.

You cannot have bad attention, but you can have bad publicity. They are two different things. I’ll go into more detail in the book. Which, by the way, should be published by winter 2010.

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About Jim Kukral
Jim Kukral

Jim Kukral is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and well, a bunch of other things. Yeah, he’s done a bit of everything online.
For years Jim has been working on the bleeding edge of web marketing and business. From owning his own web firms [...]

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